When posting about your business on social media, do you show your face or use your voice to connect to your audience? If your answer was no or you're not sure, it's time to level up and start literally showing up for your brand.
Branding your business online is no longer just about pretty logos, graphics, and aesthetics. Now, people want to see who they're buying from and want to get to know the founder, team, and CEO. People buy from people, and if you want to improve your brand presence online, you have to start showing your face.
No more hiding behind your brand. It's time to use your voice and share your story. Your audience wants to know who you are, who they're investing in, and why they should. Who better to tell them than the person that created the brand?
And if you're not convinced yet, here are 3 reasons why you have to stop hiding and how to start thriving online.
1. Your ideal audience is attracted to authenticity.
Be yourself and show your personality. Your personality is what will allow your audience to connect to you. People are drawn to truth and someone they can relate to.
2. They want to hear from you as to why they should invest in your offer.
Show your face and tell your audience about your offer. Sure, you can make a dope landing page with eye-catching designs and copy, but your offer can't sell itself. Your audience wants to hear directly from the source why they should spend their coins with you and not someone else.
3. They want to know that they can trust you.
Share how you can help be the solution to their problems. Talk to them about their pain points and how you understand their perspective. Then swoop in for the kill with how you can help them address and solve those problems with your product or service offer. Your audience wants to hear all about the outcome.
Your brand is a reflection of you and what you have to offer the world. You can't connect to your audience hiding behind your products or services. Your audience wants to see you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Share your story, speak out, and tell the people how you can help. Closed mouths don't get fed, and they sure don't sell either. Now, get out there girl, and show them what you got!