If you have been struggling with growing your audience on social media, there can be a series of things that may be holding you back. Maybe you don't feel inspired, are lacking creativity, or may even be dealing with fear. These can weigh on your heavily, but the #1 thing I see my clients struggle with the most is consistency in their content.
They have tons of great topics to discuss and information to share, but because of a lack of consistency, their social media platform doesn't grow. Not only that they also aren't attracting potential clients they desire to work with. Attracting the clients you desire requires consistent content. Point. Blank. Period.
Before I was consistent on social media with content, I was just posting when I wanted and how I wanted. I was creating content I liked with no plan, goal, or strategy in mind. At the same time, I was also not growing my audience or receiving any interest in my business.
When I finally took a shift in my content, I started to see a progression in the growth of my audience and began getting inquiries about my services. If you're tired of trying to figure out why your audience isn't growing on social media, I will be sharing 3 secret techniques that will help you improve your social media content.
I'm talking about improving your content to the point where you start seeing your audience grow and receive inquiries about your services because of your content, alone. To see results, your content must be 3️ things; these are what I call the 3 C's of Content:
Like I mentioned before, you can't grow your audience if you're not consistent. If you want to stand out and start aligning with the audience you wish to serve, you have to be consistent. Posting once a week or twice a month won't cut it. Show up consistently every. single. time. to see results.
Make your social media content interesting to grab the attention of your audience. Start with covering topics that are missing from your industry and speak to the problems of your ideal clients. Create a space online the educates your audience and adds value to their life.
Start talking to your audience to get to know them. Engage in conversation through your content and make them feel a part of your brand. You can ask them questions about what they struggle with or even what kind of content they would like them to see from you.
Implementing these 3 techniques into your content can be overwhelming, but once you take them step by step, you will start to see a change in your audience. I hope you find these tips useful and would love to hear if you give them a try! Please feel free to share in the comments. I’d love to learn from you and join the conversation.